Chances are, your website could be loading much faster, and unfortunately, not doing anything about it may cost you. Here are eight steps that you can take today to achieve big improvements— none of which require a redesign.
If you’ve ever built your own Wordpress theme (or customized/added to someone else’s), you’re almost certainly familiar with the functions.php file. In many cases, this file (included with each theme) can be an excellent place to write some PHP snippets which affect the behavior of your site. But it is not always the best place to place PHP snippets, and here’s why.